Privacy Policy – Flower Delivery Rayners Lane

Introduction

This Privacy Policy details how Flower Delivery Rayners Lane collects, uses, protects, and manages the personal data of individuals placing orders for flower delivery from Rayners Lane and the surrounding districts. We are committed to ensuring the privacy and security of our customers' information in compliance with the General Data Protection Regulation (GDPR).

What Personal Data We Collect

When you place an order with Flower Delivery Rayners Lane, we may collect and process the following types of personal data:

• Contact Information: Your full name, delivery address, billing address, phone number, and other contact details necessary for delivering flowers and communicating about your order.
• Order Information: Details of your order including the products purchased, delivery instructions, and the recipient’s information (where applicable).
• Payment Information: Payment method details (processed securely via our payment providers; we do not retain complete card numbers).
• Website Usage Data: Information automatically collected when you use our website, such as your IP address, device type, browser type, and browsing activity. This may involve the use of cookies or similar technologies for analytics and website functionality.
• Communication Records: Correspondence with us, including customer service queries, feedback, and complaints.

Lawful Basis for Processing Your Data

We rely on several lawful bases under the GDPR to process your personal data:

• Contractual Necessity: Processing your data is necessary in order to fulfill and manage your flower delivery order.
• Legal Obligations: We may process data to comply with legal or regulatory requirements (such as maintaining accounting records).
• Legitimate Interests: We may process your data for legitimate business reasons, such as improving services, addressing queries, or preventing fraud, provided these interests are not overridden by your rights.
• Consent: Where required, for example when sending you marketing communications, we will obtain your explicit consent. You may withdraw consent at any time.

How We Use Your Data

Your personal data is used strictly for the following purposes:

• To process and deliver your floral order to the specified location.
• To communicate order updates, delivery notifications, or respond to any enquiries regarding your purchase.
• To manage payment transactions securely and detect fraudulent activity.
• To enhance your experience on our website, including remembering your preferences and analyzing site usage to improve our service.
• To comply with legal, regulatory, and tax obligations.
• With your consent, to send you marketing communications regarding offers, promotions, and news from Flower Delivery Rayners Lane.

Data Retention

We retain your personal data only for as long as necessary to fulfill the relevant purposes described in this policy, including for providing your order, complying with legal obligations, and resolving disputes. In general, we store customer data for up to seven years to meet accounting and legal records requirements. Once this period has expired, your data will be securely deleted or anonymized.

Data Processors and Sharing

We may share your personal data with selected third-party service providers (data processors) who assist us in operating our business, strictly on a need-to-know basis:

• Payment Providers: To securely process payments for your orders.
• Delivery Partners: Responsible for delivering your order to the recipient.
• IT and Website Support: For maintaining and improving our website and systems.
• Analytics and Marketing Providers: Where you have consented to receive marketing communications or for the purpose of analytics.

All data processors are carefully selected and must comply with GDPR requirements. We do not sell or rent your personal data to any third parties. Where legally required, we may share information with law enforcement or government agencies.

International Data Transfers

We make every effort to ensure your data is stored and processed within the United Kingdom and the European Economic Area (EEA). Any transfers outside these jurisdictions will only occur if adequate safeguards are in place, such as the use of standard contractual clauses or equivalent legal mechanisms, to ensure the security and lawful processing of your personal data.

Your Rights Under GDPR

As a customer ordering from Rayners Lane and surrounding districts, you are entitled to the following rights regarding your personal data under the GDPR:

• Right to Access: Request a copy of the personal data we hold about you and information about its processing.
• Right to Rectification: Ask us to correct or update inaccurate or incomplete information.
• Right to Erasure: Request deletion of your personal data where it is no longer necessary for the purposes for which it was collected, subject to legal obligations.
• Right to Restrict Processing: Ask us to temporarily or permanently stop processing your data in certain circumstances.
• Right to Data Portability: Request to receive your personal data in a structured, commonly used, and machine-readable format and to transmit it to another controller.
• Right to Object: Object to the processing of your data in certain cases, including direct marketing.
• Right to Withdraw Consent: Where processing is based on your consent, you may withdraw it at any time. This will not affect prior lawful processing.
• Right to Lodge a Complaint: You have the right to lodge a complaint with the Information Commissioner’s Office or other relevant supervisory body if you believe your data has not been handled lawfully.

Data Security

We implement appropriate technical and organizational measures to safeguard your personal data against accidental loss, unauthorized access, alteration, or disclosure. Access to personal data is limited to those employees, agents, and processors who require it in connection with fulfilling your order and delivering our services.

Policy Updates

We reserve the right to update this Privacy Policy from time to time to reflect changes in legal, technical, or business developments. Any updates will be posted on this page. Please review this Privacy Policy regularly to stay informed about how we protect your information.

Contacting Us

If you have questions, concerns, or wish to exercise your data protection rights, please contact us using the contact methods provided on our website. We are committed to addressing your query promptly and in accordance with applicable law.